SEO and GEO, Rank in Google and in AI Search
Search is splitting in two. People still Google, but more and more they ask ChatGPT, Perplexity, and Google AI Overviews. We do both: traditional SEO to rank in search, and Generative Engine Optimization (GEO) to get your business cited when AI answers questions in your category.
Why GEO matters now
For years the goal was a top Google ranking. That still matters, but a growing share of buyers now get their answer from an AI engine that names a few businesses and never shows a list of links. If the AI does not know you exist, you are invisible to those buyers, no matter how good your site is. GEO is how you become one of the businesses the AI cites: clear entity definition, citation-ready answers, and the structured signals these engines read.
The good news is that SEO and GEO share a foundation: a fast, well-structured, genuinely useful site with clear, quotable content. We build that foundation, then optimize for both the search engines and the answer engines on top of it.
What we do
- Technical SEO: speed, structure, crawlability, and schema, the foundations that decide whether you can rank at all.
- On-page optimization: titles, descriptions, headings, and internal links tuned to real search intent.
- GEO: entity definition, FAQ and answer formatting, and the structured data that make your facts easy for AI engines to cite.
- Content and authority work that builds the relevance and trust both Google and AI engines reward.
GEO is not a trick, it is the same thing SEO always rewarded taken one step further: be the clearest, most useful, most quotable answer to the question your buyer is asking. Do that, and both Google and the AI engines have every reason to point to you.
Built on a foundation we actually build
Because we are a full-stack web team, we do not only advise on SEO and GEO, we implement it: the speed, the structure, the schema, and the content all get built properly rather than bolted on. Whether you need a one-time audit and fix or ongoing monthly work, we focus on the changes that move rankings and citations, and report on both.
Frequently asked questions
What is the difference between SEO and GEO?
SEO (search engine optimization) is about ranking in traditional search results like Google. GEO (generative engine optimization) is about getting your business cited when AI engines like ChatGPT, Perplexity, and Google AI Overviews answer a question in your category. They share a foundation, a fast, clear, well-structured site, but GEO adds entity definition and citation-ready formatting on top. We do both.
How is GEO actually done?
By making your business easy for an AI engine to understand and quote: clearly defining who you are and what you do, formatting answers and FAQs so they are self-contained and citable, adding the structured data these engines read, and earning mentions that build trust. We build these signals into the site and the content.
Is SEO and GEO a one-time project or ongoing?
It can be either. Some clients want a one-time audit and a round of fixes; others want ongoing monthly work as content and rankings compound. Search and AI visibility build over time, so ongoing work usually pays off, but we will recommend what fits your goals. Start with a free audit to see where you stand.
Want to talk it through?
Run your current site through our free audit, or book a discovery call and we will give you an honest read on what to build.